WHERE STRATEGY MEETS STORY, AND A LITTLE BIT OF MAGIC.
Meet your strategic communications and digital marketing consultant. With 20+ years of experience, we help non-profits strengthen their voice, align their teams, and lead with clarity — in English, French, and Spanish.
What we do
Founded by Tracie LeBlanc, Goodluck 13 provides strategic communications support to non-profits doing vital work — especially when internal capacity is limited.
With over 20 years of experience in government, non-profit, and academic sectors, we bring cross-functional leadership, crisp storytelling, and collaborative execution to every project. Whether you need internal alignment, crisis support, or a trusted partner across departments, Goodluck 13 helps you communicate with clarity and care.
Who I work with
Goodluck 13 is the right fit for your organization if you’re a non-profit experiencing growth or transition, a mission-driven team with a big vision but limited communications support, and committed to values-aligned messaging, internal cohesion, and bold storytelling.
